Card-Linked Local Offers Platform Edo Raises $15M Series C

Edo, a card-linked local offers a platform that targets customers based on their real-world spending behavior, has closed a $15 million Series C round of funding, the company announced today. The round was led by VantagePoint Capital Partners, and saw participation from Baird Venture Partners and other existing investors, bringing edo's total financing to $54.3 million. Unlike many of the current local-offer platforms, edo doesn't require a check-in, a punch card, a mobile app, or specialized point-of-sale hardware. Instead, it ties to consumers' bank cards (credit or debit), and then tracks spending behavior to know which offers to send.

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